For the 3rd time, Social Media Examiner which was founded by Mr. Michael A. Stelzner , released their 2011 Social Media Marketing Report. 2 Years ago they also di a similar study. It was also found out 2 years ago that thebusinesses were uncertain and still reluctant on social media. Now after 2 years, based on their 2011 annual report, social media continue to be a significant in the marketing industry as companies are rapidly responding and are welling to invest on the new social media opportunities. The report cotains a lot of information about the development of social media. I will be discussing these details on my post today as well us on my upcoming blogs in the coming days.

So for now lets discuss first , about their MAJOR FINDINGS for the Social Media In 2011. Below are the summary of their primary findings:

1.Social Media has now been given a high value by Marketers. During 2011, 90% of the marketers indicated that social media has become a significant factor for the success of their businesses.

2.Marketers want to master the areas in Measurement and Integration. The return of investment (ROI) of social media and itegration of their social media activities has been a major concern of the marketers. One-Third of the social media marketers want to know how to monitor and measure the ROI of their respective social media campaign.

3.Time Investment is important for a successful social media marketing. Social media campaign really takes time. Tha’s why in 2011, 58% of the marketers said that they spent 6 hours for their social media campaigns and 34% invested 11 hours or more hours weekly.

4.The rise of Video Marketing. 77% of the marketers plan to increase number of marketing videos uploaded to YouTube and other sites making it significant and the top area for marketers to invest in.

5.Marketers are now wanting to learn more about Facebook and blogging.  Based on their 2011 SMM Report, 70% of the marketers seek to learn more on facebook and its benefits. Aroun 69% also wants to learned and implement blogging on their businesses.

6.Benefits of Social Media Marketing. 88% of the marketers said that social media marketing campaigns generate more business exposure. The traffic were also increased at 77% and improved search ranking by 62%. These major benefits became their major advantages.

7.Top Social Media Tools.  Marketers cited that Facebook, Twitter, LinkedIn and blogs were the top four social media tools they used, in that order. Facebook has eclipsed
Twitter to take the top spot since their 2010 study.

8.Social media outsourcing underutilized: Only 28% of businesses are outsourcing some portion of their social media marketing.

The above summary reports were just a overview of the 2011 Social Media Marketing report. I will be posting the detailed topic reports with charts and statistics on this matter. So visit us regularly for the updates

Source: Social Media Examiner: 2011 Social media Marketing Report

The United States Geological Survey, meanwhile, initially measured the magnitude of the quake at 6.8. It later revised the magnitude at 6.7.

The USGS listed the following areas as the epicenter:

70 kms (44 miles) north from Dumaguete, Negros
79 kms (49 miles) west northwest from Tagbilaran, Bohol
80 kms (50 miles) south southeast from Bacolod, Negros
574 kms (356 miles) south southeast from Manila
The agency said the earthquake had a depth of 46.6 kms.

The USGS has also recorded at least 2 aftershocks from the strong quake.

The first recorded aftershock, which had a magnitude of 4.8, occurred 62 kms north of Dumaguete at 12:03 p.m.

The second aftershock, which had a magnitude of 5.6, was recorded at 12:20 p.m. 71 kms south southeast of Bacolod.  Below is the data about the earthquake:

A few hours after the earthquake was felt here in Cebu, after Phivolcs raised Tsunami alert 3 for Negros and Cebu, there were speculations and rumors about a Tsunami build up is in progress spread quickly throughout Metro Cebu.  People were running from different locations because of the news that there were already Tsunami attacks in the coastal area of Carbon, Pasil and the South Reclamation Properties area.  There was also a report that certain men riding in a motorcycle with a megaphone and were spreading the alleged news that Tsunami attacks were already in progress.  But this was also reported that a false alarm.  There were also reports of heavy traffics from different parts of Cebu City as the  public utility vehicles  and private vehicles raced to uptown areas for safety.  Some drivers also left their vehicles in the streets that further caused heavy traffics in the city.

The Tsunami Alert 3 were lifted by Phivolcs at 2:30 PM.  Around 3:45 PM, Mayor Michael Rama went on Radio to assured the Cebuanos that the city is safe from a Tsunami attack but should always be ready to for any unexpected incidents in relation to the Earthquake felt by the City earlier.

]]> http://ivanllesol.com/magnitude-6-7-earth-quake-rocks-negros-cebu-region/feed/ 0 http://ivanllesol.com/victoria-azarenka-won-the-2012-australian-open-seize-the-no-1-ranking/ http://ivanllesol.com/victoria-azarenka-won-the-2012-australian-open-seize-the-no-1-ranking/#comments Sat, 28 Jan 2012 16:11:34 +0000 ivanllesol http://ivanllesol.com/?p=550 Few seconds after she won the 2012 Australian Open, Victoria Azarenka did not know where she was, holding her hands up in the air and signaling to ask her team exactly what just happened.

What occurred was one of the most impressive performances by a young player in a final in tournament history, as the 22-year-old belted three-time Grand Slam champion Maria Sharapova 6-3 6-0 to win her first Grand Slam and seize the No 1 ranking.

There were no serious first Slam final nerves for the Belarusian, who after a shaky first two games turned on the jets, winning nine games on the trot in rapid fire fashion to end the match. While Sharapova struggled with her accuracy and game plan, Azarenka seemed to be confident in everything she did: she overmatched the Russian in backhand rallies, served efficiently, creamed Sharapova second serves, and moved much better.

“I was super nervous,’ she said. “I couldn’t wait to actually go on the court and play. It was a long wait. I was like, ‘Okay, I’m ready to go. When is it coming? What time is it?’ I just think I really handled well the situation after that little slack in the beginning. I’m glad I could stay humble and just take it one at a time. Just keep fighting, keep fighting, and changing the momentum.”

Just like she had done in the last three times they had faced off, Azarenka showed that she could not only hang with the Russian from inside the baseline, but could out-stroke her. She matched her one big ball for the next and then fired in another. Azarenka broke the taller Sharapova five times in the match and didn’t have much trouble holding her own serve either.

“She did everything better than I did today,” Sharapova said. “I had a good first couple of games, and that was about it. Then she was the one that was taking the first ball and hitting it deep and aggressive. I was always the one running around like a rabbit, trying to play catch-up all the time. She was, a step quicker. Her shot was bigger. Just not a good combination, I guess.”

Azarenka finished the match with 14 winners, only 12 unforced errors and forced Sharapova into 17 errors. The woman who was once criticised for being out of shape, injury prone and too temperamental for the big stage never wavered.

Source: http://www.australianopen.com/en_AU/news/articles/2012-01-28/201201281327744444254

Almost a year after the Libyan uprising erupted in the eastern city of Benghazi, the nation ruled by Moammar Gadhafi for four long decades is discovering — the hard way — the thorny side of nation building. Prime Minister Abdurrahim el-Keib acknowledged Libya’s difficult journey in a national address Wednesday, calling on people to help the government deal with an inheritance from one of the “strangest and most complicated regimes in history.”
That — coupled with months of violence and bloodshed — has added to the fledgling state’s disarray.

Libyans are fed up. They want trust, transparency. And they want to see immediate progress. Their frustration has surfaced in protests in several Libyan cities over the last few days, most notably in Benghazi, the seat of the revolution, where Libyans stormed the National Transitional Council building.

There has also been a recent flare-up in violence. Clashes between pro- and anti-Gadhafi forces have turned lethal. And the nation is still struggling to establish rule of law. Human rights monitors sounded alarms again this week after several detainees died of abuse. Libya’s problems far outweigh the capacity of the new leadership to deal with them, said longtime Libya observer Dirk Vandewalle, author of “A History of Modern Libya.”
“There are no easy solutions here,” he said.

A key issue at hand is the legitimacy and authority of the transitional council. The governing body does not have physical control over a nation fragmented along regional and tribal lines. And it was mainly self-appointed, not elected to power by a popular vote.

Source: http://edition.cnn.com

The Philippine Tourism Industry

“It’s more fun in the Philippines.” That’s new slogan that will brand the new Philippine tourism campaign to be rolled out in international markets starting April this year.  This slogan replaced the “WOW Philippines: More Than Usual” which was initiated by then Secretary of the Tourism, Richard Gordon back in 2002.  This slogan send the message that “Wherever you go in the Philippines, its the Filipinos that make your holiday unforgettable.

This move of the Philippine tourism is to further improve our gain in the tourism industry that its growth which was being hindered in the past years by the terror treats of the locale and international terrorist residing in our country. This saddled the Philippines’ image to potential tourist and investors.  With this new program, the Government hopes to drive more tourist and foreign investors to the Country.  In the process this will bring more jobs and business for the Filipino People.

The new tourism brand also introduced a new logo which was produced by world-renowned Batten, Barton, and Durstine & Osborn (BBDO). This  features a pixelized and colorful image of the Philippine map following the pattern of a banig (handwoven mat), commonly used for sleeping and sitting in Southeast Asian countries.

See the official website campaign for the new tourism logo.

The BusinessNewsDaily Contributor made a survey and asked business owners in the US on what are the business trends and big ideas they think that will be play as big factors in any business success for 2012. Here’s the 1st part of the survey and what they have to say:

Gesture-Recognition Technology.  Microsoft envisions an interactive landscape that involves touch and gesture recognition as well as voice input.  According to Microsoft voice is the first step.  Currently we can now see that Microsoft is beginning to integrate that functionality on their current products such as the Xbox Kinect, where the user use his body parts to function as the onscreen controller. – Ilya Bukshteyn, Microsoft’s Tell Me

No Boundaries.   A new universal shopping environment for consumers and shoppers are now available.  This allows the customers to shop across available channels.  Shoppers now have options to shop online or in-store. Buying online and getting the product on pick or by delivery.  Now the businesses are maximizing these new channels to reach their target customers easy and fast.   Mark Grodin, Shopatron.com

Proximity-based social networks. Talking to strangers will become a big trend in 2012. Proximity-based social networks will allow you to identify like-minded individuals who are near you. As you ride a bus or attend a seminar, your smart phone will identify individuals nearby you should probably know. Our smart devices will thus evolve to become a way to meet new people in realtime, taking networking, hiring, marketing, dating and other human-to-human interactions out of the Stone Age and into a new and much-more-efficient era. – Ken Gaebler, Walker Sands Communications

Public/private partnerships. 2012 will see the strengthening of a decades-long move away from government providing basic services, in favor of private or nonprofit entities. Government has spent its funds so badly, at all levels, that it has to shed some of its load, and the private entities provide those services better and price them more wisely. – Dan Biederman, Biederman Redevelopment Ventures 

Business rollups. Look for an uptick in companies that acquire small- to mid-size businesses and consolidate them into larger entities. Baby-Boomer business owners that want to exit their companies will have few other viable options than to sell out to rollup firms. That’s because one-off acquisition financing will remain scarce and because there are not enough Gen X or Gen Y business buyers to consume the fast-growing supply of Baby-Boomer businesses for sale. Moreover, valuation multiples, the numbers used to determine how much a business is worth, are generally higher for larger firms. As such, simply by merging into a larger firm, a business owner can increase the valuation of his or her life’s work, possibly allowing the business owner to exit a business that might otherwise be unsellable or sold for a less-than-optimal price. – Mike Handelsman, Bizbuysell,Bizquest

Strategic technology consulting will be an innovative service offering that gains traction in 2012. As more and more organizations start grappling with cloud computing models, technology scatter, virtualization, managing remote workers and branch offices, etc., the necessity for a company to come in and assess the current network environment and make recommendations for technological improvements that can provide significant business advantages will become apparent. – Heinan Landa, Optimal Networks

Local and mobile search is a trend gaining lots of traction in both the organic and paid search-optimization and digital-marketing worlds. Statistics show that consumers prefer to shop locally within 10 to 20 miles of their home or workplace, and 45 percent do not have a particular business in mind when searching. Many of these searches are conducted with some sort of smartphone. It is imperative that businesses understand the dynamics of local and mobile search to capitalize on these growing consumer trends and habits. – JoAnna Dettmann, tSunela 

Social media for hiring. More than 80 percent of surveyed HR professionals said they are using social networks to help them recruit candidates. Specifically, 79 percent search LinkedIn, 65 percent have a company page on LinkedIn, and 63 percent have a dedicated Facebook page established for jobs and careers. – Anne Berkowitch, SelectMinds

Outsourcing IT functions.There is compelling evidence that managed services, even when implemented on a small scale, can deliver significant cost savings, freeing up cash for other businessneeds. More importantly, these savings are accomplished without impacting the availability and reliability of the technology solutions the company relies on to conduct business. – Carolyn April, CompTIA 

Personalized business software. The last generation of business software was meant to optimize your back office, make accounting easier and keep up with tax rules. The new generation of business software is going to focus on creating value for your business, connect your customers and suppliers in a network and make it easier for you, not your accountant, to do business. – Christian Lanng, Tradeshift 

Please watch out for the Part 2 of Big Business Ideas, Trends and Predictions for 2012 which will be posted next week.

The picture shows him standing in front of a Christmas tree, holding a piece of paper that reads: "Heaven looks a lot like New Jersey dec. 19th 2011 6:00."

Swank, Chris “Ludacris” Bridges, Michelle Pfeiffer, Zac Efron, Sarah Jessica Parker, Ashton Kutcher, Lea Michele of Glee and Jon Bon Jovi as the known artist Jensen whom I did not recognized  and realized yet as Bon Jovi in the movie until this morning when my alarm woke me up.  As I open my phone, my facebook alert went on for news feeds.  Guess what shocked me? BON JOVI IS DEAD. The fake news which was spread on Twitter and Facebook, state that the Rock star was found in a coma at a hotel and was taken to a nearby hospital in New Jersey city, where he supposedly suffered cardiac arrest.

This news is 100% FAKE.  Jon Bon Jovi is alive and well, NOT DEAD.   According to his representative, Jon Von Jovi is not dead and performed at a charity gig in New Jersey.

It’s unfortunate that Bon Jovi was a latest victim of an idiotic, sick death joke in which other popular artists such as Will Smith, Eddie Murphy and Lady and other dozen of stars were also victimized.

One of the major things that you should consider to uplift your business is to know and learn how to strategically position the brand of your product and services.  This is what we called branding.  Social Media Marketing is now becoming one of the strategic ways in brand positioning as people now a days usually interact at social media sites more frequently.

A reliable market research firm ATYM Market Research come up with an awesome and informative Infographic based on its research on how internet savvy users  interact with product brands  on social media sites such as Facebook and Twitter.  They come up with interesting  statistics that might be useful to your business.  So check out below the product branding infographic.

Source: HUBSPOT BLOG

It is very important for a businessman or an entrepreneur to be always updated with the current business ideas and trends in the chosen niche or business industry. This is to keep up the business in the competition, to grow the business in terms development and to get more clients and eventually grow the business profits.

For 3 years now, I have been running my own internet marketing business. My profit grows 5 times the money I earned when I was still working on corporate companies. When I looked back, during the early days of college, when I was asked by my professor on what I want to do after college, in a heart bit I said, I want to be a Manager of a big IT Firm as that was one of my goals and with a belief that it will help me to progress. But as time pass by my heart for IT and technology evolved to how to use IT in driving business, that’s what made me realized that aside from the technology that I’m learning, I should know the basic of business and should continue to be updated with new business trends and ideas and should be able to paired it with available technologies to drive the business more for success. So when I graduated in College, I worked first in an IT Firm for a period of time then slowly shift into marketing and business developments where I was able to work on with an IT Distributor and an IT Manufacturer companies such as Hewlett-Packard as a Business and IT Development officer.

Fast forward in the next 2 years, I found myself starting up with my own business together with my best friend Ruben Licera, Jr, who is a certified internet marketing expert. Together we have join forces to build RL Communications and Gooutsource.net. As the past years we were able to get clients that provide projects for our team of IT and Internet Marketing Specialists. We would not be able to achieve what we had now if we were not always aware on the new business trends and ideas. Especially in our niche, that the business and technology trends keeps on evolving fast almost every month.

That is the reason why that here in ivanllesol.com, we are committed in constantly delivering information on new business trends and ideas to help other businesses become successful like us. So keep following our post, learn from it and bring business in to a higher level which will bring you more profit.

The  Importance Marketing Strategies To Businesses

No business will ever be successful or ever survive without customers.  Driving customers to your business is very important since customers are the lifeblood of any business.  With effective Marketing strategies, target niche customers will surely be driven to your business services and in the process will bring increase of business profits. Surely this very basic for any business.

Now a days there a lots of marketing strategies in the market.  Does these all works? It depends on the business and how we used it.  Sometimes business made mistakes in marketing by making everything so difficult for customers to understand. This is a result of using the inappropriate marketing campaign for a certain business.  That’s why its very important to understand the business deeply and be very careful in using marketing strategies, the marketing should fit with the niche market and should first conduct research and feasibility studies before launching marketing campaign.

Here at ivanllesol.com we are committed in providing relevant articles about marketing and proper marketing approach.  If you want to be updated on the latest marketing trends and ideas then always visit us regularly.